Marketing for Small Businesses: Let Your Authenticity Shine. One of the biggest advantages small businesses have over large corporations is their ability to think on their feet and implement creative marketing ideas on short notice. Whether it’s tapping into the latest trending topic, responding to local news, or creating an eye-catching in-the-moment campaign, small businesses […]
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Budget-friendly Strategies: Customer service can make or break a small business. Yet, many business owners believe that delivering outstanding service requires expensive software, additional staff, or costly perks. The truth is, great customer service doesn’t have to break the bank. Here are some practical, budget-friendly strategies to elevate your customer service without stretching your finances.
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7 Critical Areas Every Small Business Must Master to Thrive In a recent business health survey we conducted, (https://forms.gle/MpXCe7M8EsojD3VQ6) an overwhelming percentage of respondents indicated that “increasing revenue and expanding customer base” would be a business goal for the next 12 months. The question arises: “How will they achieve this?” One solution that often pops
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Think of strategic planning like planning a road trip. You need to know where you’re going, the best route to get there, and how you’ll know you’re on the right path. For small businesses, it’s not about creating lengthy documents that gather dust – it’s about having a clear direction that guides your daily decisions
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Small businesses can no longer afford to overlook digital marketing. It’s an essential tool for building a brand, creating awareness, generating interest, and ultimately driving sales. With automation and strategic planning, digital marketing can help businesses attract the right customers and even the right employees. However, while it offers great opportunities, it also comes with
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Survey-Guided Feedback: Engaging Employees. In any organization, understanding employee perceptions is essential for fostering engagement, improving workplace dynamics, and aligning management goals with operational realities. Survey-guided feedback offers a structured way to capture these insights, identify strengths and weaknesses, and bridge gaps between management perceptions and employee experiences. However, the success of this tool hinges
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Trends in Employee-Led Innovation Unlocking the Future: How Employee Innovation is Shaping Businesses Where does this innovation come from? Increasingly, it’s not just leaders or external consultants driving transformative ideas; employees are stepping up as key contributors to a business’s future. Let’s explore the trends shaping this shift, the growing influence of employee ideas on
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Promoting a culture of Innovation: Skills, Technology and Recognition. Read More »
https://andredutoit.com/wp-content/uploads/2024/10/Mt-Work-in-Practice-1.mp4 Job Descriptions: A Tool for Success Well-crafted job descriptions are more than just HR documents – they’re important tools for success. While most business owners understand their importance, creating effective job descriptions may seem overwhelming. Let’s break down this challenge into manageable, practical steps that any small business can implement. The Basic Recipe for
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Employees are essential for driving innovation within organizations, as their diverse perspectives and problem-solving skills lead to transformative change. Companies like Google and 3M demonstrate the value of empowering staff to explore their ideas, fostering a culture that enhances creativity and competitive advantage through direct employee involvement in product development and improvement initiatives.
How Nando’s Empowers Employees to drive Innovation. Read More »