Ignoring the Signs that your Business may be in Trouble. After the initial shock of going into a full spin during my trial flying lesson, I continued training and was eventually allowed to do my first long-distance solo flight. That’s when I learned a valuable business lesson: Always watch the signs carefully. One sunny morning […]

Personal Story: Facing the Fear Hey there, have you ever been scared of heights? Like, just the thought of looking down from a tall building makes your stomach churn? Well, that was me. From as long as I can remember, heights gave me the heebie-jeebies. But here’s the crazy part: I’ve always been fascinated by

How to Create Job Descriptions That Work for You Competency-based job descriptions. In small businesses, employees often wear multiple hats. But without clear job descriptions, this can lead to frustration and inefficiency. How do you strike the right balance?” Focus on how work gets done, not just what needs doing. They outline the core skills (e.g., problem-solving, adaptability),

You will most probably ask “What has silos to do with company morale?” I’m glad you asked. As you will see, the existence of silos are detimental to the optimal functioning of an organization. But not silos as in this image, but silos within an organization, where each person or department functions as if separate

Smart Hiring, Stronger Business Will Your Next Hire be the Perfect Fit? Why Your Team is Your Greatest Asset:  When you run a small business, every single person on your team plays a crucial role. Unlike larger companies, where a weak link might not be as noticeable, in a small team, underperformance is felt immediately.

Marketing for Small Businesses: Let Your Authenticity Shine. One of the biggest advantages small businesses have over large corporations is their ability to think on their feet and implement creative marketing ideas on short notice. Whether it’s tapping into the latest trending topic, responding to local news, or creating an eye-catching in-the-moment campaign, small businesses

Budget-friendly Strategies: Customer service can make or break a small business. Yet, many business owners believe that delivering outstanding service requires expensive software, additional staff, or costly perks. The truth is, great customer service doesn’t have to break the bank. Here are some practical, budget-friendly strategies to elevate your customer service without stretching your finances.

7 Critical Areas Every Small Business Must Master to Thrive In a recent business health survey we conducted, (https://forms.gle/MpXCe7M8EsojD3VQ6) an overwhelming percentage of respondents indicated that “increasing revenue and expanding customer base” would be a business goal for the next 12 months. The question arises: “How will they achieve this?” One solution that often pops

Think of strategic planning like planning a road trip. You need to know where you’re going, the best route to get there, and how you’ll know you’re on the right path. For small businesses, it’s not about creating lengthy documents that gather dust – it’s about having a clear direction that guides your daily decisions

Small businesses can no longer afford to overlook digital marketing. It’s an essential tool for building a brand, creating awareness, generating interest, and ultimately driving sales. With automation and strategic planning, digital marketing can help businesses attract the right customers and even the right employees. However, while it offers great opportunities, it also comes with