About

“Small business owners know the daily juggling act all too well. While you’re focused on delivering quality products or services, essential functions like HR, planning, and online marketing often get squeezed into whatever time remains.

For businesses with 20-50 employees, the challenges are particularly real. You’re large enough to need proper systems but may not have dedicated specialists for every function. Based on conversations in small business forums, owners in your position typically handle multiple roles simultaneously—from HR issues to website updates—often extending work into evenings and weekends.

Your digital presence matters, but maintaining a website and social media accounts becomes another task on an already full plate. Many small business owners share in forums that they know their online presence needs attention but struggle to find the time.

Similarly, strategic planning often gets postponed when immediate concerns demand attention. The result? Many businesses this size operate reactively rather than proactively.

Drawing on over two decades of experience in Human Resources and Strategic Planning—from building HR systems from scratch to implementing practical management frameworks for organizations both large and small—I understand these challenges from multiple perspectives. My background in Industrial Psychology and work with businesses across different sectors has shown me that small companies need tailored solutions, not corporate complexity.

This practical experience translates into support that makes a real difference for your business. I focus on straightforward systems that address your specific needs without overwhelming your team or budget. The goal is to implement manageable processes for your people management, planning, and digital presence that free you to focus on what truly matters—growing your business and serving your customers.”